innovators innovators and early adopters innovators, early adopters, and early majority innovators, early adopters, early majority, and late majority 2. View Firm Level Economics Consumer and Producer Behavior Exams.docx from PIA 2185 at University of Pittsburgh. a. Which of the following terms best describes a target behavior? 4 Types of Consumer BehaviorComplex buying behavior. Complex buying behavior is encountered particularly when consumers are buying an expensive product. ...Dissonance-reducing buying behavior. In dissonance-reducing buying behavior consumer involvement is very high. ...Habitual buying behavior. ...Variety seeking buying behavior. ... product placement. consumer will act in a specific fashion with respect to the attitude object. 3. Describe the personal and psychological factors that may influence what consumers buy and when they buy it. How satisfied a consumer is with a product or service depends directly on how he or she evaluates the experience according to their original needs. cONSUMER BEHAVIOR QUIZ 5 MODULE 5. Which of the following best describes branding? A major problem review is run as part of the change advisory board (CAB) by the change manager. c. It offers few insights concerning consumer behaviour. In marketing and consumer behavior, the conative component is frequently treated as an expression of the consumerâs intention to buy. c. is engaged in collusion. The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to. Answer: marketing research: 2) Which of the following is most likely to be a part of the mission of a market research department? 6. Use your K12 Registration ID to set up your K12 account. 3.2 The factors which influence consumer behaviour Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status) Cultural (culture, subculture, social class system). Q.18.Which of the following is NOT a situation in which consumer behavior occurs? False. A company uses marketing techniques to develop relationships with its new suppliers. Which ⦠Role expectations for a given role, such as a student or service provider, appear to be universal across cultures. False. : s: e: Chapter 6 - Consumer Decision Making. a) Quantity demanded equals quantity supplied b) Marginal revenue equals marginal cost c) Social benefit equals social cost d) Ratio of marginal utilities equals ratio of prices e) Income equals utility 22. a. 3 points QUESTION 16. Which consumer influence is represented by the action of buying an item because everyone else is doing it? Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumersâ emotional, mental, and behavioral responses. Market researchers believe people buy products to ⦠Consumer perception is a major factor that influences consumer behavior. The most difficult task is to understand all of the separate components of consumer behavior and how they fit together. A corporate strategy is the way a company goes about creating value for customers. Answer: gather, analyze, and interpret information Explain how Maslowâs hierarchy of needs works. Choose one answer. Multiattribute attitude models (i.e., attitude-toward-object, attitude-toward-behavior, and a) The length of time involved in the buying process. Opinion leaders are part of the social groups. a. 2. Opinion leadership is defined as the process in which one person influences the attitudes or actions of other person informally, who may be identified as opinion leader. d. is referred to as a barometric firm. Generally speaking, consumer behavior is: Answers: how a consumer decides where to shop. Answer: marketing research: 2) Which of the following is most likely to be a part of the mission of a market research department? Personality is described in terms of traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. c. The social science concerned with how individuals, institutions, and society make optimal (best) choices under conditions of scarcity: . 1. A) It is the degree to which the innovation is difficult to understand. In economics, the term âbuoyancyâ represents the degree to which a consumer is ⦠Explain how looking at lifestyle information helps firms understand what consumers want to purchase. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once youâve read the chapter to see how well youâve understood.1. Consumer interest c. Consumer attitude d. Consumer perception d. Which term describes a consumerâs immediate response after exposure to a stimulus? Which of the following best describes a chief advantage of using the primary data that your firm is enjoying? A target market will remain stable over time, with the same group of consumers. Which of the following best describes Volvoâs value proposition? Models of Consumer Behaviour â 4 Main Models: The Economic Model, The Learning Model, The Psychoanalytic Model and The Sociological Model The influence of the various social sciences such as economics, psychology, sociology and anthropology has promoted marketing experts to propound certain models for explaining buyerâs behaviour. As consumer behavior has changed, now, the one that looks for a brand or company is the customers themselves. Which of the following in NOT one of the levels of consumer problem solving discussed in the text? True. a negative incentive a negative incentive a behavior a behavior a non-monetary incentive a non-monetary incentive a consumer 4) Which of the following best describes divisibility of an innovation that influences the rate of adoption? One of the goals of a functional analysis is to identify the target behavior. Which of the following statements best describes the concept of involvement in the context of buyer behaviour? c. Target markets are not strongly affected by changes in the external environment. Which of the following is an example of strategic behavior? Comments (1) Thank you! In other words, consumer behavior is the study of how consumers will make their buying decision and what those factors which support or influence these decisions. answer choices . Consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices. B. offer the lowest prices in town. Economics. Consumer interes t c. Consumer attitude d. Consumer perception Answer: B 3. 2.2.2 The origin and importance of consumer behaviour . d. a. If a person does something simply for the enjoyment of it, which of the following would best describe what that person was influenced by? The consumerâs social situation, time factors, the reason for their purchases, and their moods also affect their buying behavior. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new field of study with no historical body of research of its own. personal preference are solely determined by culture and ⦠The four unique elements to services include: B) It is the degree to which the results of using the innovation can be observed or described to others. Which of the following best describes whatDisney is selling? Consumer behavior b. Which of the following best describes how culture can influence consumer behavior? : d. the personâs ideas of who he or she ideally wants to be. a. the beliefs transmitted by culture ensure that consumers make only rational choices b. strong culture traditions make people more likely to react to á´á´á´r pressurec. consumer buying behavior post-purchase dissonance retail buyer behavior business buyer behavior 34. c) A consumer's utility is maximized when the ⦠behavior 33. 5-180. Benjamin bought a used car and wants to change the seat covers. Which type of consumer behavior influence below does this illustrate? Take the quiz test your understanding of the key concepts covered in the chapter. Consumer Behavior Models. When influenced by the personal-variable model, consumers make decisions based on internal factors. These internal factors may include personal opinions, belief systems, values, traditions, goals, or any other internal motivator. The third consumer behavior model is the complex model. : b. the personâs collection of ideas about his or her qualities and characteristics. 28) Which of the following best describes conservative, conventional people whose beliefs revolve around family, church, community, and their country? ________________ influences on consumer behavior include an individual's motivations, perceptions, ability to learn, and attitudes that marketers use to study buying behavior. -Consumer behavior is a complex, multidimensionalprocess. When it comes to the psychological factors there are 4 important things affecting the consumer buying behaviour, i.e. The pleasure, happiness, or satisfaction obtained from consuming a good or service: . A target market will remain stable over time, with the same group of consumers. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.Consumer behaviour consists of how the consumer's emotions, attitudes and preferences affect buying behaviour. Culture can influence consumer behavior in many ways, but especially a demand for a ⦠Codependency: It is preferred that the mental health client be cared for at home for which of the following reasons? 27. I donât earn enough money to get the things she wants.â Which of the following best describes the behavior of the mother? C. always be well-stocked with the basic items that customers would expect to find in your store. Lesson 1-1 Practice Quiz 1.Which of the following best describes the concept of A. Choose one answer. D. We make ⦠We target safety-conscious âupscaleâ families. Using correct images on clothing that consumers will want is only one of many examples. b. is engaged in strategic behavior. cultures have traditions that involve consuming specific goods or servicesd. b. In most cultures, individuals committing crimes are punished in some way. Consumer behavior refers to understanding the actions of a person, business, or any entity associated with acquiring and consuming commodities and services. Your personality describes your disposition as other people see it. The study of ⦠Which of the following channel functions best describes this event? In learning terms, the stimulus-response connection has weakened. A company uses its name and marketing techniques to create a perception in the minds of its customers. 27. Marketing strategies should be targeted to which of the following adopter classes? Consumer behaviour emerged in the 1940â1950s as a distinct sub-discipline of marketing, ⦠A. Which of the following is the element of the marketing mix concerned with getting products from producers to ⦠They offer informal advice about the product or service. All of the following are elements of the attitude-toward-the-object (ATO) model EXCEPT _____. The following case study is designed to allow students to apply their knowledge of ⦠1. The study of consumer behavior includes factors that influence purchase decisions and product use. Variety seeking buying behavior. all four are discussed. Which is a way that the media influences consumer behavior? Consumer behavior b. How does culture influence consumer Behaviour? In the context of online consumer behavior, which of the following statements best describes churn rate? PLAY. Culture can influence consumer behavior in many ways, but especially a demand for a product. Definition. ----- is a branch which deals with the various stages a c onsumer goes through before purchasing products or services for his end use. b. Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. For Your Information Some classroom systems for managing behavior include punishment (i.e., loss of preferred activities or rewards or the presentation of unwanted stimuli). d. 1) Which of the following best links the consumer and the marketer through information that can be used to identify marketing opportunities and problems? Consumer behavior quiz 1. perception, motivation, learning, beliefs and attitudes. Every winning sales strategy since the dawn of commerce has accounted for repeat business. ECON 1002 Microeconomics Unit 2 Milestone Click below link for Answer 1 Determine which statement below applies when income goes down. b) A consumer's utility is maximized when the marginal rate of substitution is greater than the slope of the budget line. Pink Lemons is a consumer products company that primarily sells refrigerators. 21. Culture determines the consumerâs experiences, beliefs, and values, which in turn is directly linked to attitudes, ⦠Rated Helpful. Which of the following statements best describes the concept of involvement in the context of buyer behaviour? Its primary marketing strategy for the last one year has been to derogate competitors' messages. Which of the following statements best describes the typical target market? We also adhere to the following self-regulatory programs: In the US: Digital Advertising Alliance (DAA) In Europe: European Interactive Digital Advertising Alliance (EDAA) a. the idea that the person feels good when thinking about the self. In marketing, the role of perception in consumer behaviour is all about recognizing how consumers view a companyâs product or service. A consumer's motivation for buying a particular product or service often comes down to image. People wish to be perceived as having the ability to make the ârightâ choices and pick the ârightâ products. 1) Which of the following best links the consumer and the marketer through information that can be used to identify marketing opportunities and problems? Which of the following best describes the optimum for the consumer in the indifference curve-budget constraint diagram? an experience _____ are small, convenient, open-air retailing complexeslaid out to evoke the small-town shopping districts of previous generations. The personal determinants of consumer behavior include the _____. Which of the following best describes branding? importance of consumer behaviour, especially from a marketing point of view. Which of the following best describes the approach to market segmentation that assumes that independent data-gatherers had the firmâs market segmentation problem as their prime goal when devising data collection instruments?a. it is true that consumer behavior entails the purchasing decision and use of a product of the consumers. Which of the following best describes how culture can influence consumer behavior? Multiple Choice Quiz. Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Identify different types of consumer behavior models. The beliefs transmitted by culture ensure that consumers make only rational choices B. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics. d. Making choices ⦠Consumer behavior is important for businesses because it helps them anticipate what customers want, learn how to attract customers, and understand how to best present their products and services. b. C. We sell the safest, most durable wagon in which your family can ride. The answer can be found in Section 2.2, Marketing Process Step 2: Marketing Strategy in Basic Principles of Marketing Question 2 0 / 1 pts You have learned about the Customer Value Equationâthe relationship between the value given by a seller and the value received by a buyer in an exchange. Explain what marketing professionals can do to influence consumersâ behavior. Identify the term that best describes this strategy The mother states, âItâs my fault. In variety seeking consumer behavior, consumer involvement is ⦠Which of the following best describes a chief advantage of using the primary data that your firm is enjoying? Q: Which one of the following BEST describes a major problem review? When teachers reinforce children for following rules, the children learn what to do in the classroom and are more likely to behave accordingly in the future. Which of the following best describes how social class can be used as a marketing tool? how a consumer uses price to make a purchase decision. Which of the following best depicts the degree of power that informal and/or formal groups have in influencing individual consumer behaviour? âThatâs the way weâve always done it.â b. âThatâs the way the data are available.âc. Behaviors to be improved (increase or decrease) in a behavior modification program: There are several myths about the effective use of behavior modification. b. Answer: marketing research: 20) Some channel members seek out and interact with customers. a. 5 Stages of consumer buying decision process. Ostrow and Sweetman R. Smith describes lifestyle as "a distinctive mode of behaviour centred around activities, interests, opinions, attitudes and demographic characteristics distinguishing one segment of a population from another. Target markets change over time as consumers drop in or out of the market, and as tastes change. A. increase advertising of sale items. Marketers tend to be more successful at influencing informal groups than formal groups because informal groups are more easily identifiable and accessible. Choose one answer. Customer perception is a process where a customer collects information about a product and interprets the information to make a meaningful image about a particular product. 19) Because channel members often have direct contact with customers, it is an ideal situation for collecting information about customer and competitor behavior. b) The potential impact of a product on an individual's self-identity. A) Dissonance problem solving B) Routinized response behavior C) Extensive problem solving D) Limited problem solving E) None of the above, i.e. ⦠a. is referred to as a price leader. Microsoft is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Code of Conduct. A) communications situation B) purchase situation C) usage situation D) all of the above are situations in which consumer behavior occurs Ans: D Q.19.The headline for the Rockport shoes ad reads, âI'm comfortable being the greatest that Target markets change over time as consumers drop in or out of the market, and as tastes change. A company uses its name and marketing techniques to promote awareness of environmental issues. ⢠The indifference curve shifts downward and to the left. marginal analysis. This change in Meshaâs behavior is an example of _____. Readers ask: Which of the following best describes how culture can influence consumer behavior? A woman no longer receives compliments on the perfume she wears. It is just a simple measure of income level. ⢠The indifference curve shifts to the right. a. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Budget Constraints: Change ⦠b) The potential impact of a product on an individual's self-identity. ⢠Consumer preference for normal goods increases. Retail Management MCQ Questions and Answers Part â 3. Answer: gather, analyze, and interpret information a) A consumer's utility is maximized when the budget line and indifference curve are tangent. Strong culture traditions make people more likely to react to peer pressure C. Cultures have traditions that involve consuming specific goods or services A firm that considers the potential reactions of its competitors when it makes a decision. 4. c. Target markets are not strongly affected by changes in the external environment. Introduction Consumer behavior researchers face many challenging tasks, and one of such challenging tasks is that of integrating various research findings. Opens in new window. The 16 year-old client has been caught shoplifting. A. a consumerâs perception of what other people think they should do B. all of these choices are elements of the ATO model C. strength of the belief that a certain brand has the feature D. evaluation of the attribute The personal determinants of consumer behavior include the _____. Which of the following statements best describes the typical target market? : c. the idea that a person thinks he or she can control most events in life. Mr. Lopez is involved in _____. It is useful for lifestyle distinctions between groups. Advertising industry best practices and commitments. a) The length of time involved in the buying process. When a consumerâs current state matches their desired state it means that they have a problem or an unfulfilled need. It is time-consuming. (7) Which of the following statements best describes consumer behaviors? Which best describes discretionary spending? These punishments are examples of cultural _____. Question 22 22. Economics questions and answers. Consumer behavior. b. A consumer's lifestyle is seen as the sum of his interactions with his environment. 6-77. Best describes how culture can influence consumer behavior? Answer: believers: 29) According to the VALS system developed by SRI International, _____ are poor, ill-educated, low-skilled, and elderly, with concerns about their security and safety. Consumers are likely to choose brands with personalities that match their own. Stage 5: Post-purchase behavior. According to Engel et al. A company uses its name and marketing techniques to promote awareness of environmental issues. Question 17 options: A) It is the percentage of total conversions attributable to social media, found by dividing social media conversions by total conversions. ! The following process on the 5 stages of the consumer buying decision process is based, and refers to the procedure cited by the great marketing gurus Stanton, Etzel and Walker in their 14th edition of the book Fundamentals of Marketing. Thatâs because the modern consumer likes to be an active part on the consumer relation. Self-matching theory proposes that much of consumer behavior can be explained by the match between a consumerâs self-concept and the image of typical users of a focal product. Facilitated by the problem manager, a major problem review is designed to apportion blame after a resolution to the problem has been found: 2. Step-by-step explanation. A company uses marketing techniques to develop relationships with its new suppliers. ⢠Consumer preference for inferior goods decreases. 5.All of the following can help break a monopoly EXCEPT A)The only buyer of a resource or type of labor B)The only seller of a difficult-to-substitute product C)The only buyer of a consumer product D)The only seller of a non-essential product 6.Which of the following best describes a successful monopolist? B. We charge a 20% premium on our cars. A. attention B. cognition ... d.The mere exposure effect works best when the consumer has lower involvement in processing the object. 51. It all comes back to customer satisfaction. The segment or segments of a market that a company serves to is called the focal market. False. Personality can be useful in analyzing behavior for certain products. A company uses its name and marketing techniques to create a perception in the minds of its customers. rational choice. They have social communication network. CHAPTER 6.
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