2021The Indian Express [P] Ltd. All Rights Reserved, AppsFlyer report reveals that consumers moved to buy more products and services through mobile apps thereby making 2020 a significant year in surged IPL revenues, How IPL season 14 provides an opportunity to app marketers, Twitter’s revenue up by 28% in the first quarter of 2021, MICA teams up with Results & Outcomes to introduce a new course ‘Advanced Digital Transformation Program’, Kavita Kamath joins Wondrlab as group creative director, AdFraud Insiders Summit Day-1 Highlights: ‘Threat of fraud will always be there on digital platforms’, Sun Pharmaceutical Industries Share Price, This website follows the DNPA’s code of conduct. SHAREit now boasts a highly engaged user base of over 1.8 billion devices without using an active internet or Bluetooth connection. “Year over year, 26.39% fewer Finance apps remarketed in 2020, despite remarketing proving highly effective, with 56% higher 30-day user retention. BrandWagon is now on Telegram. The app has more than 500 Yaffa KlugermanDirector of Content Marketingyaffa@panorays.com A photo accompanying this … rate in the app install pie in H1 2020. entertainment applications such as SHAREit, WATCHit etc. Edition XI (covering H1,2020) of the AppsFlyer Performance Index, InvestorsHub.com, Inc. “The IPL 2021 report not only analyses the potential for marketers in the overall game but also provides trends and opportunities that can be leveraged as the season progresses. in the utility and content category, which have been installed by Offices and markets were closed and police have imposed roadblocks, with vehicles no longer allowed to be driven on the streets. choice, flexibility and anytime access to personalized digital downloads by AppAnnie. Consumer’s pent-up enthusiasm led to greater success of user acquisition campaigns for gaming category in pre and post-season and food and drinks category in pre and mid-season, while mid-season drove revenue campaigns for gaming and shopping, with organic and in-app purchases hitting their peak in Week 5. SHAREit Group is a technology company operating a range of apps Remarketed users showed 57% more retention than non-remarketed users. This 10-hour period accounts for nearly three-quarters of all finance revenue. content via their mobile phones. establish itself as the hub for short-format videos and has hence According to the report, revenue-driven campaigns yielded double the paying users compared to organic installs for the gaming category while organic installs shot up in the food and drink, finance, and shopping category. marketers to see the performance ranking of mobile media currently has more than 500 million monthly active users latest Performance Index. Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously. reaching up to 200 countries and regions, operating in 45 different With nearly half of Indian internet users during the pandemic being first-time online shoppers, the ratio of paying users (non organic installs) in shopping apps went up by 20% and the organic paying users nearly doubled, the report stated. and consumption services. With consistent advances in terms of content, SHAREit has Overview of job description The Digital Solutions Consultant's role will form part of the product specialist & consultancy layer within the global Operations team. As NOI was heavily concentrated in the weeks after IPL both in 2019 and 2020, AppsFlyer noted that marketers may want to shift UA efforts to the early season in 2021. Gaming apps witnessed a second-highest daily spike in sessions and revenue from noon to 2pm and saw a peak in revenue from 2pm to 8pm. An interesting facet of this report is the section on game day mobile user behaviour that syncs each app category towards the time of the day and talks about which apps peak during a particular time,” he added further. AppsFlyer, an ad attribution measurement firm, says that the average opt-in rate in its testing is around 26 percent. SHAREit has also established itself as a one-stop digital 2021 With consumers staying at home, the Indian Premier League has captured eyeballs like never before providing an opportunity for app marketers to tap and engage with the audiences. It has offices in Singapore, Indonesia, Philippines, Dubai and South The application world's largest file sharing, gaming and content streaming Karam Malhotra, Partner and A one-stop-shop for the user's digital entertainment needs – smart and unique blend of content discovery, consumption, gaming AmericasBlood tests in Mexico indicate that as many as a third of people there had been exposed to COVID-19 by the end of 2020. online. It also remained higher than any other vertical in the evening with 7pm to 10pm accounting for 30% of sessions, whereas 6pm to 10pm accounting for over 40% of revenue. Click here to join our channel and stay updated with the latest brand news and updates. The achievement follows SHAREit's remarkable performance in The data sample also includes 292.5 billion app opens and 1.1 billion remarketing conversions (app opens). testament to SHAREit's commitment to providing flexibility, Growth Index. SHAREit's primary feature is the peer to peer file transfer, With the surge in new users, remarketing is highly recommended to shore up brand value and boost retention for the food and drink category, the report said. SHAREit Group has been recognized as the fastest-growing media SINGAPORE, March 26, 2021 /PRNewswire/ -- SHAREit, the world's largest file sharing, gaming and content streaming application, has been once again ranked as the No. their business leveraging the SHAREit community.". Entertainment thrived during the four hours between 7pm and 11pm accounting for 31% of revenue and over 42% of sessions. fastest-growing media publisher in Southeast Asia and the Middle East for H2,2020 in the AppsFlyer's one of the largest catalogues of mobile games from developers 1 Entertainment category witnessed the influx of new organic users in 2020 and showed a 30-day retention rate over three times that of non-remarketed users. It owns numerous popular tools and interactive not only make the application popular amongst customers, but also languages. Meanwhile, shopping apps also shot up during evening matches, with almost 30% of revenue booked between 7pm to 11pm and continuing strong post-match from 10pm to 1am, accounting for almost 19% of income. an indispensable resource for marketers. like Western Europe (rank #3), AppsFlyer also ranked SHAREit as a top The FinTech category saw more organic installs, sessions, and daily active users in the pre-season and the early season — a change from previous years. users globally in about 200 countries and regions. SINGAPORE, March 26, 2021 /PRNewswire/ -- SHAREit, the more than 500 million people use SHAREit each month. Eastern Europe (rank #4) and globally. SHAREit has a dedicated gaming center on Asia-Pacific, Middle East, Africa and Europe. NYSE, AMEX, and ASX quotes are delayed by at least 20 minutes. Play Library and managing app updates when the device comes back Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. SHAREit, which is the company's core app, is one of the world's voice has never been as loud and clear as it is today, as they want Global Vice-President at SHAREit, said: "The power of the user Offices prepare for post-virus return to work We’re here to help you navigate this changed world and economy. across the globe. As NOI was heavily concentrated in the weeks after IPL both in 2019 and 2020, AppsFlyer noted that marketers may want to shift UA efforts to the early season in 2021. Photo - https://mma.prnewswire.com/media/1474871/SHAREit.jpg, SHAREit tops amongst the fastest-growing media publishers in Southeast Asia and the Middle East in H2 2020. Latin America (rank #5) in its As per AppsFlyer’s report released in April 2020, India has been experiencing a gradual increase in game app installs and sessions since March 7, when the number of reported COVID-19 cases in the country started to climb. Twistlock was established in 2015 with a present staff count of around 200 employees. convenient and seamless. largest offline and online platform that provides file sharing, For Gaming, remarketed users demonstrated 30% more retention, a rate that has been consistent over the past two years, indicating marketers to practice it further for gaming apps. With games across all genres, it has © Furthermore, finance app revenue began to climb at 10am, tapering off only by 7-8pm. The safety solutions offered by Twistlock are Automated Runtime defense, Vulnerability Management, Proprietary Threat feeds, etc. The in-app purchases tend to rise in Week 3, cresting in Weeks 5 and 6 therefore marketers might want to start UA campaigns earlier and ramp up revenue campaigns in the early weeks. media publisher not only in emerging markets like Africa (rank #2), but in developed markets Like us on Facebook and follow us on Twitter. Twistlock extends its services to a few of the reputed customers like Amazon Web Services (AWS), Aetna, InVision, AppsFlyer, etc. fastest-growing media publisher in the Middle East and Southeast Asia– it's another successfully leveraged the popularity of local regional content to allowing users to share pictures, music, and more, with other and 2nd Top SEA headquartered media publisher worldwide by option to download hot games. The study represents a comprehensive account of data and insights covering 2.1 billion installs of 2,501 apps with at least 1,000 monthly non-organic installs (NOI), during IPL seasons in 2019 and 2020, marking it as a lucrative opportunity for marketers in 2021. Africa. SHAREit's unique product offering and a wide array of features that A one-stop-shop for the user's digital entertainment needs – more than 500 million people use SHAREit each month. For more information, please visit: Consumers moved to buy more products and services through mobile apps thereby making 2020 a significant year in surged IPL revenues, AppsFlyer’s report titled ‘IPL 2021 A Historic Year for Mobile’ stated. Headquartered in New York and Israel, with offices around the world, Panorays is funded by numerous international investors, including Aleph VC, Oak HC/FT, Imperva Co-Founder Amichai Shulman and former CEO of Palo Alto Networks Lane Bess. 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User sessions were reported to have increased by 65%, and organic installs by … The twin drivers of a pandemic lockdown and the rise of live watch parties aggressively fuelled demand for food deliveries and brands across food and drink witnessed tripled (+175%) NOI. Our holistic platform offers a The insights revealed that the food and drink category spiked highest at lunch, with its second-highest daily peak in revenue and sessions from noon to 2pm. Being the first app channel partner of Google Play, it also ensures – letting users share apps via SHAREit, adding them to the user's 15% of sessions happened post-match i.e., from 10pm to midnight. As a senior technical implementation specialist in the analytics and data team, you will assist all teams locally (in South Africa) and internationally (Australia, … content platform, providing users with gaming, content discovery Marketers may want to resume remarketing to avoid losing their newly won users,” the report stated. application, has been once again ranked as the No. The rankings spotlight IPL is India’s biggest sporting event and provides a plethora of opportunities for app marketers to align their strategies with the rapid shift in audience behaviour during the actual matches, Sanjay Trisal, country manager, AppsFlyer India, said. Read Also: Twitter’s revenue up by 28% in the first quarter of 2021, Follow us on Twitter, Instagram, LinkedIn, Facebook. according to which it ranked at the top in the Middle East and Southeast Asia with an impressive 160% growth gaming and content streaming service. million MAU globally and has a strong market presence in The Performance Index by AppsFlyer is a tool for app the application, which offers HTML5 games, gaming videos and an publisher in Southeast Asia and Visit us at www.panorays.com. We're thrilled to be named the http://www.ushareit.com/.
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