Osborne Clarke advised Highland Europe, Capnamic Ventures and Amerigo. Since 2018, it has made 15 strategic acquisitions and partnerships, spending over $1 billion doing so. Fenwick & West LLP and Gleiss Lutz advised AppLovin on the deal, while Paul, Weiss advised Adjust. As one of the largest technology platforms for app developers in the world, AppLovin brings a depth of knowledge and expertise to help Adjust further innovate the attribution and analytics product suite it has successfully built. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. Combining Machine Zone’s expertise and unmatched success in core games and their monetization and user acquisition tools and knowledge, with AppLovin’s impressive portfolio of casual games and leading marketing platform allows us to offer both top game franchises and game technologies to players and developers around the world. AppLovin’s 2020 revenue reached $1.45 billion, up 46% year-over-year. Adjust will retain its unique brand and culture and continue to operate as a distinct company. MZ’s valuation was reportedly around $6 billion in 2015. Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021, “Becoming a part of AppLovin allows us to accelerate on our own vision while further powering our clients’ growth as we shape the future of the app economy globally”. Founded in 2012, Adjust’s marketing platform helps mobile developers better understand their users’ journey while allowing marketers to make smarter decisions through measurement, attribution and fraud prevention. The AppLovin IPO brings potential to drive the mobile app sector revenues even higher. AppLovin says that the money raised will be spent on repaying a collective $1.6 billion debt, entering into strategic partnerships, and making tactical acquisitions. AppLovin. Adjust is headquartered in Berlin, Germany, with 16 offices around the world and over 500 employees. For its first two years, it raised $4 million from angel investors while operating in stealth mode. Following the completion of the acquisition, the director now owns 10,882,701 shares of the company’s stock, […] AppLovin enables developers to market, monetize, analyze and publish their apps. AppLovin has raised a total of $1.4B in funding over 6 rounds. Source: Sensor Tower. We are focused on continuing to build and innovate our software set for developers and execute on our strategy to grow our business on multiple levels,” said Adam Foroughi, AppLovin Co-Founder, Chairperson and CEO. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results, “The acquisition of Adjust is another major milestone for AppLovin. Valenzuela joined us through our acquisition of Machine Zone where she served as Chief Legal Officer from January 2015 to April 2020. We’ve previously discussed in this post why an app-based company might want to automate user acquisition on Unity, Applovin, Ironsource, and Vungle. “Adjust’s real-time app solutions align with our growth strategy, while their large and diversified client base and globally distributed sales infrastructure will help us continue to grow rapidly.”. ) has filed to raise $2 billion from the sale of its Class A common stock in an IPO, according to an amen AppLovin's IPO plans AppLovin … We are focused on continuing to build and innovate our software set for developers and execute on our strategy to grow our business on multiple levels,” said Adam Foroughi, AppLovin Co-Founder, Chairperson and CEO. AppLovin’s acquisition by Orient Hontai is off, accepts $841 million investment instead. The acquisition will further AppLovin’s mission to help mobile game developers grow and protect their businesses, by helping secure and control third-party SDKs to ensure brand safety. Cette acquisition est le dernier exemple de la manière dont AppLovin remplit sa mission de développer l'écosystème des applications mobiles. Through Adjust coming together with AppLovin, they now have the capacity to build a suite that provides app marketers with the best solutions for app growth. AppLovin is headquartered in Palo Alto, California. The company was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam. Foroughi stated that the AppLovin name came from Bloglovin', a content organizing company, contrary to reports of a homage to the Christopher Mintz-Plasse character from the 2007 film, Superbad. On April 20, 2021, the Company completed its previously announced acquisition of Adjust pursuant to the Purchase Agreement. Privacy Policy. AppLovin Announces First Quarter 2021 Results AppLovin Corporation (NASDAQ: APP) ("AppLovin" or "we"), a leading marketing software company, today … Acquisition Type Acquisition. AppLovin’s latest acquisition of Adjust aims to grow the industry in which both companies operate. Even then, it was able to acquire some major brands as clients, with big names like Spotify and OpenTable using its services. Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. Noerr and Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal advisors for Adjust. After Coinbase’s successful direct-listing debut on the Nasdaq on Wednesday — it closed at $328, well above its reference price of $250, to be worth a fully diluted $86bn — mobile games group AppLovin has just raised $1.8bn to be worth $28.6bn. The closing occurred after completion of stockholder and regulatory approvals. The acquisition of Machine Zone represents a significant step forward for AppLovin, which started out in 2012 as a mobile marketing company. It shifted in a big way with the opening of its in-house game studio, Lion Studios, in 2018. Most Read Organize Your Inbox (and Never Waste Time on Email Again) With SaneBox. The company, based in Palo Alto, California, said in May that it was acquiring game maker Machine Zone. Au cours des trois dernières années, AppLovin a élargi sa gamme de solutions avec ses acquisitions de MAX et SafeDK pour aider les développeurs à augmenter leurs revenus, gagner du temps et protéger l'expérience de leurs utilisateurs. AppLovin has made 2 investments. AppLovin, Palo Alto, CA. The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. Cours Action APPLOVIN CORP (APP) US03831W1080 et les informations boursières de la cotation sur le marché NASDAQ/NGS (GLOBAL SELECT MARKET). … Automation. With the acquisition, Adjust provides AppLovin with a set of strategic SaaS mobile marketing solutions that expands the suite of innovative software tools for mobile app developers to grow their businesses and helps further enhance AppLovin’s ability to address its large market opportunity. Their latest funding was raised on Aug 5, 2020 from a Private Equity round. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. Terms of the deal, announced Thursday, were not disclosed, and the acquisition is subject to approvals. Back in 2020, AppLovin announced the acquisition of Machine Zone and at the beginning of February it announced the acquisition of mobile measurement company Adjust. We will have to use at least one cookie to ensure that you won't have to make this choice again. The acquisition is the latest in a series of investments in development and publishing by AppLovin, with the firm having provided undisclosed levels of funding for Redemption Games last week, along with Belka Games in September last year, along with … Fenwick represented AppLovin Corporation, a mobile games company that fuels many of the world's most popular mobile games through its game studios and marketing technology, in its acquisition of Machine Zone, the developer of top-grossing mobile games including Game of War: Fire Age, Mobile Strike and Final Fantasy XV: A New Empire. To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/. Osborne Clarke advised Highland Europe, Capnamic Ventures and Amerigo. User privacy, bigger scale, better relevance? AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. The company raised $400M in its last financing round on Jul 17, 2018. AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to... Aki Technologies Brings On Two Industry Luminaries, Zeotap Launches Predictive Audiences to Empower Marketers with Machine Learning, Affise Launches New Attribution Chain Technology to Measure Advertising Results, MOLOCO Receives TAG Global Brand Safety Certification, WPP and TikTok Announce First-of-Its-Kind Global Agency Partnership, Adverty Partners with InMobi, Further Strengthening In-Game Advertising’s Programmatic Reach, Mobile Advertising Platform AdColony and Anzu.io Join Forces to Bring Blended In-game Ads to Ultra-Engaged APAC Region, Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers, White Bullet Partners with Peer39 to Help Defund Online Piracy. Fenwick & West LLP and Gleiss Lutz advised AppLovin on the deal, while Paul, Weiss advised Adjust. May 11, 2021. AppLovin revenue has grown at a 76% CAGR from 2016 to 2020. SafeDK is headquartered in Herzliya, Israel, and will become AppLovin’s first office in Israel. Funds from the deal, provided by KKR’s $13.9 billion Americas XII fund, will be used to grow AppLovin organically while also helping to fund potential acquisitions, Chen said. MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. The company, based in Palo Alto, California, said in May that it was acquiring game maker “The acquisition of Adjust is another major milestone for AppLovin. Further, AppLovin’s acquisition of Adjust will allow AppLovin to reuse Adjust’s technology to measure ROI performance across its entire app portfolio without having to fully own these partnered on apps. Adjust’s suite of products makes marketing simpler, smarter and more secure for over 50,000 apps including global brands such as Tencent, Rakuten and SoundCloud. From May 2004 to December 2014, she served as General Counsel, Vice President, Legal Affairs, and Corporate Secretary of Cypress Semiconductor Corporation, a semiconductor company acquired by Infineon Technologies AG. Adjust will retain its unique brand and culture and continue to operate as a distinct company. Digital Remedy’s Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award, Pantheon’s Josh Koenig Named a 2021 Top 25 Software Product Executive by The…, Shawn Bice to Join Splunk as President of Products and Technology, UserTesting Recognition Continues as a Top Workplace and Fastest Growing Company, Sherpa Digital Media Delivers Key Metrics on Virtual Events and Video Streaming in…. All Rights Reserved. In September 2018, AppLovin acquired the in-app bidding company, MAX. It added partnerships with Adjust and Facebook Audience Network to its in-app bidding for developers. ^ "AppLovin on Forbes America's Most Promising Companies List". We won't track your information when you visit our site. This was mainly because AppLovin quadrupled its research and development expenses and reported a $74.8 million expense on an asset acquisition agreement. “Insights that we derive from our strategic position and flywheel allow us to proactively identify attractive acquisition and partnership opportunities across the mobile app ecosystem,” the filing said. Adjust’s suite of products makes marketing simpler, smarter and more secure for over 50,000 apps including global brands such as Tencent, Rakuten and SoundCloud. User acquisition (UA) is the process of getting new users to download your game or app. The acquisition of Machine Zone represents a significant step forward for AppLovin as it continues to execute on its mission of being the leading mobile gaming company. Back in 2020, AppLovin announced the acquisition of Machine Zone and at the beginning of February it announced the acquisition of mobile measurement company Adjust. "Additionally, we expect to use a portion of the net proceeds to enter into strategic acquisitions and partnerships," AppLovin said. AppLovin’s 2020 revenue reached $1.45 billion, up 46% year-over-year. With this acquisition, AppLovin wants to grow the mobile app ecosystem. AppLovin is a mobile technology enterprise founded in 2012 with headquarters in Palo Alto, in the heart of California’s Silicon Valley. “Joining forces with AppLovin as a newly public company is an extremely exciting time to contribute and innovate on products.”. Founded in 2012, it operated in stealth mode until 2014. Launched in 2008, Ad Tech Daily (initially known as "Ad Ops Online") is a news resource dedicated to all things ad tech. We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. April 22, 2021 - 8:00 am. AppLovin Corporation ("AppLovin"), a global technology platform that provides developers a unified set of tools to grow their business, today announced the pricing of its initial public offering of 25,000,000 shares of its Class A common stock at a price of $80.00 per share. AppLovin is backed by KKR & Co. Inc., Orient Hontai Capital, Kohlberg Kravis Roberts, Webb Investment Network and others. Zynga acquires Echtra Games. Actuellement, Applovin répertorie 1,6 milliard de dollars de dettes. Since then, AppLovin has invested $1 billion across 15 acquisitions and partnerships, according to its prospectus. AppLovin’s acquisition by Orient Hontai is off, accepts $841 million investment instead. Occasionally, you will see news covering the larger sphere of online advertising and online marketing. 5,185 likes. Mobile marketing platform AppLovin has agreed to acquire Adjust, a mobile app measurement and marketing company, as the company looks to grow the mobile app ecosystem. 5,104 likes. «De plus, nous prévoyons d’utiliser une partie du produit net pour conclure des acquisitions et des partenariats stratégiques», a déclaré Applovin.
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