According to information shared by a person familiar with the matter, who asked not to be identified, the value of the deal is expected to be up to $1 billion. It makes it an owner of 12 studios, including Magic Tavern (creators of Project Makeover), Machine Zone (developers of Game of War), and Peoplefun (creators of Wordscapes). The Applovin Corp (NASDAQ: APP) president, Herald Chen, and another director bought almost 41,900 shares altogether at between $58.28 and … Noerr and Paul, Weiss, Rifkind, Wharton & Garrison LLP as legal advisors for Adjust. Applovin Acquires Adjust for $1B What’s next? Technology platform, AppLovin has entered into a definitive agreement to acquire mobile app measurement firm, Adjust. AppLovin to acquire mobile measurement company Adjust. Mobile app technology company AppLovin announced today that it is acquiring mobile measurement company Adjust. ). Adjust will retain its unique brand and culture and continue to operate as a distinct company. California-based AppLovin, the mobile ad platform and games publisher, has entered into a definitive agreement to acquire Berlin-based Adjust, a mobile app measurement and marketing company. AppLovin EYE Network . 219 talking about this. AppLovin is headquartered in Palo Alto, California with several offices globally. May 24, 2021, 9:46 am, by PALO ALTO, Calif.--(BUSINESS WIRE)-- AppLovin, a … In February, AppLovin announced its decision to acquire Adjust, another global mobile marketing company. AppLovin intends to use its knowledge and expertise to help Adjust to further innovate its attribution and analytics product suite. R 100%. AppLovin to acquire mobile measurement company Adjust. Maya Robertson AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform. AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. AppLovin to acquire Berlin-based mobile measurement startup Adjust, reportedly for $1 billion. How do you acquire high-value players and increase your LTV? 02-03. AppLovin to acquire Adjust Mobile game publisher, marketplace, and advertising technology provider AppLovin has announced that it is set to acquire Berlin-based app measurement and marketing supplier Adjust. Representatives from both AppLovin and Adjust have declined to comment on the acquisition. Article. On one hand, it's a logical continuation to AppLovin's foray into the mobile app value chain; on the other hand, it's an unexpected marriage. #4: AppLovin Acquires Adjust US-based ad-network-turned-publisher AppLovin announced on Wednesday that it is acquiring German marketing measurement company Adjust , reportedly for $1 billion . As a BDC, we must not acquire any assets other than “qualifying assets” specified in the 1940 Act unless, at the time the acquisition is made, at least 70% of our assets, as defined by the 1940 Act, are qualifying assets (with certain limited exceptions). The goal of this program is to provide attribution and analytics tools, marketing, monetization and product consultation, and funding to new mobile businesses.”. The terms of the deal were not disclosed. These cookies do not store any personal information. Mobile app developers who want to be considered for early access can visit Adjust Growth Scholarship for more information. An ad network is a provider of ad space. That's according to sources familiar with the deal, as reported by Bloomberg. Beaches Turks and Caicos to remain closed for the winter season. 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AppLovin’s latest acquisition of Adjust aims to grow the industry in which both companies operate. Jordan Bevan AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a … May 25, 2021, 12:27 pm, by The acquisition is expected to be completed in the first half of 2021. Founded in 2012, Adjust’s marketing platform helps mobile developers better understand their users’ journey while allowing marketers to make smarter decisions through measurement, attribution and fraud prevention. In today’s news: AppLovin to acquire Adjust; MPL raises USD$95m (£70m); and TT Yuyin secures USD$100m (£73.2m) in Series B financing. Crystal Tse, Bloomberg News. AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform. AppLovin to acquire Adjust February 4, 2021 infomobster Technology platform, AppLovin has entered into a definitive agreement to acquire mobile app measurement firm, Adjust. California-based tech platform AppLovin is set to acquire Adjust in a deal estimated at $1 billion. Maya Robertson Applovin with existing shareholder KKR seek up to $2.1B in its U.S. IPO ; AppLovin to acquire mobile measurement company Adjust ; UPDATED: AppLovin fell around 18% in its trading debut after $2B U.S. IPO ; Coinbase reports an estimated $1.8B in total revenue in Q1 2021, up nine-fold ; DoubleVerify targets IPO valuation of up to $4.2 billion Learn more at applovin.com. Through Adjust coming together with AppLovin, they now have the capacity to build a suite that provides app marketers with the best solutions for app growth. Jordan Bevan Press release content from Business Wire. A person uses a smartphone in Hong Kong, China, on Friday, Jan. 29, 2021. Adjust will retain its brand and culture and continue to operate as a distinct company. California-based AppLovin, the mobile ad platform and games publisher, has entered into a definitive agreement to acquire Berlin-based Adjust, a mobile app measurement and marketing company. Feb 3, 2021 AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform Oct 28, 2020 AppLovin’s MAX is Available for Developers of All Sizes Oct 12, 2020 Conquer New Lands and Become Victorious in Ancient Battle Share Bias Report . “We have worked closely with the Adjust team for years and we’re thrilled to have the opportunity to team up with them,” said Adam Foroughi, AppLovin Co-Founder and CEO. Adjust will retain its unique brand and culture and continue to operate as a distinct company. This website uses cookies to improve your experience while you navigate through the website. AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. “We have worked closely with the Adjust team for years and we’re thrilled to have the opportunity to team up with them,” said Adam Foroughi, AppLovin Co-Founder and CEO. (instead of Fenwick & West LLP served as the legal advisor for AppLovin. Good afternoon. Details will be announced after closing. Since 2014, AppLovin has acquired six other companies or stakes in them, according to data compiled by Bloomberg. AppLovin has 420 million daily active users and reaches more than 1.5 billion devices every month, the company’s website shows. Adjust allows mobile app developers to track and analyze performance of marketing campaigns. Adjust’s suite of products makes marketing simpler, smarter, and more secure for over 50,000 apps including global brands, such as SoundCloud, Rakuten and Tencent. PALO ALTO, Calif.--(BUSINESS WIRE)--Ninth paragraph, first sentence of release dated February 3, 2021, should read: Fenwick & West LLP and Gleiss Lutz serve AppLovin to acquire Adjust. You also have the option to opt-out of these cookies. AppLovin Is Said to Acquire Berlin’s Adjust in $1 Billion Deal. We have worked with Adjust for years. Mobile apps company AppLovin Corp. is acquiring Adjust, a Berlin-based startup that makes tools to measure the performance of apps. AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. April 8, 2021, 12:57 pm. The deal values Adjust at close to $1 billion, according to a person familiar with the matter, who asked not to be identified because the information is private. “Adjust’s product-first approach to the attribution and analytics space is comparable to how we built AppLovin, and exceptional combinations are born from similar objectives and culture. Terms of the acquisition were not disclosed and the closing of the acquisition is subject to customary (stockholder and regulatory) approvals. The traction we are seeing around the world is a testament to our team and our technology,” said Christian Henschel, Adjust Co-Founder and CEO, in a statement. Together, we believe we will propel marketing tools innovation forward for mobile app developers globally.”, “Our focus has always been to help our customers succeed by offering the best solutions in the market. “Adjust’s product-first approach to the attribution and analytics space is comparable to how we built AppLovin, and exceptional combinations are born from similar objectives and culture. May 20, 2021, 12:50 pm, by Mobile app technology company AppLovin announced today that it is acquiring mobile measurement company Adjust. Adjust will retain its unique brand and culture and continue to operate as a distinct company. AppLovin is a game publisher as well as marketplace for other mobile apps. Backed by private equity firm KKR & Co., AppLovin has diversified from gaming through acquisitions. The company, based in Palo Alto, California, said in May that it was acquiring game maker Machine Zone. … “Our ambition always was to be the world’s first comprehensive, all-in-one solution for app marketers. Mobile marketing company AppLovin has acquired app tracking platform Adjust in a deal worth up to $1 billion. “AppLovin and Adjust believe the mobile app ecosystem will continue to thrive if more developers are given more resources to get their businesses off the ground and sustain their growth. What are this year’s biggest trends in hyper-casual games to watch out for? ALL ARTICLES. "We have worked closely with the Adjust team for years, and we're … Yesterday, Applovin, the mobile ad platform and games publisher that is rumored to be going public in 2021, announced that it has acquired Adjust, the Berlin-based mobile advertising attribution company.Terms of the deal were not disclosed, although I have been told by a number of people that the cash price was substantially less than the $1BN amount that is being circulated. PALO ALTO, Calif.–(BUSINESS WIRE)–AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. PALO ALTO, Calif.–(BUSINESS WIRE)–AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. Citi acted as exclusive financial advisor to AppLovin. Adjust Adjust is an app marketing platform that includes measurement, fraud prevention, cybersecurity, and marketing automation products. Editor February 6, 2021. It is mandatory to procure user consent prior to running these cookies on your website. 3 months ago. Plot to destabilise Trinidad and Tobago failed, 72 arrested, says security... St Lucia parliamentarians accept salary increases amid COVID-19 crisis, US pledges assistance for the Palestinian people, Guyana – Canada discusses investment opportunities. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. AppLovin to acquire Game of War developer, Machine Zone. Already on Clubhouse? The deal values Adjust … - #private-equity #HedgeMaven PALO ALTO — AppLovin, a global technology platform that provides developers a unified set of tools to grow their online apps, has agreed to buy Adjust, a mobile app measurement and marketing company based in Germany. PALO ALTO, Calif.--(BUSINESS WIRE)--Feb 5, 2021--Thursday, May 13, 2021 Cloud Computing Magazine Click here to read latest issue Subscribe for FREE - Click Here IoT EVOLUTION MAGAZINE Click here to read latest issue Subscribe for FREE - Click Here Adjust will retain its unique brand and culture and continue to operate as a distinct company. Adjust will retain its brand and culture and continue to operate as a distinct company. AppLovin is acquiring Adjust for $1 billion written by Berçem Sultan Kaya February 4, 2021 Global tech platform AppLovin has announced the acquisition of Adjust, a Berlin-based startup. Adjust will retain its unique brand and culture and continue to operate as a distinct company. Both companies take a product-first approach to their industry offering so working together will make them an innovative force to reckon … We'll assume you're ok with this, but you can opt-out if you wish. Read More. View the full event Don’t have a Clubhouse account? May 26, 2021, 10:43 am, by February 24, 2021, 11:23 am, by AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform. Sign Up; Sign In; Ad Network MOBILE GLOSSARY ; A; What is an ad network? These cookies will be stored in your browser only with your consent. The AppLovin press release insists that “Adjust will retain its unique brand and culture and continue to operate as a distinct company”. May 19, 2021, 3:00 pm, by Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. Adjust will retain its unique brand and culture and continue to operate as a distinct company. (Bloomberg) -- Mobile apps company AppLovin Corp. is acquiring Adjust, a Berlin-based startup that makes tools to measure the performance of apps. We also use third-party cookies that help us analyze and understand how you use this website. February 3, 2021, 8:38 pm May 15, 2020 November 12, 2020 infomobster. By coming together with AppLovin, we can realize our vision and create a brand new product suite that will accelerate every app marketer’s growth,” added Paul Müller, Adjust Co-Founder and CTO. ALL Left Center Right. The news was confirmed by AppLovin in a press release. “Our ambition always was to be the world’s first comprehensive, all-in-one solution for app marketers. Jordan Bevan AppLovin, which is backed by KKR, has agreed to acquire Adjust, a mobile app measurement and marketing company. Mobile marketing platform AppLovin has agreed to acquire Adjust, a mobile app measurement and marketing company, as the company looks to grow the mobile app ecosystem. AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. May 21, 2021, 3:12 pm, by US probing Trinidad and Tobago: More trouble? Add to Google Calendar Apple Calendar. February 4, 2021 infomobster. Applovin, a Zynga rival, embarked on a similar strategy earlier this year when it purchased the adtech group Adjust for $1bn. AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. AppLovin and Adjust believe the mobile app ecosystem will continue to thrive if more developers are given more resources to get their businesses off the ground and sustain their growth. Jordan Bevan (instead of Fenwick & West LLP served as the legal advisor for AppLovin.). BIAS DISTRIBUTION. Embracer Group has acquired Cyprus-based mobile … Representatives from both AppLovin and Adjust have declined to comment on the potential deal. May 6, 2021, 9:19 pm, by Acquiring Organization: AppLovin AppLovin is a mobile app technology company that provides developers with integrated solutions to … Osborne Clarke advised Highland Europe, Capnamic Ventures and Amerigo. Adjust will retain its unique brand and culture and continue to operate as a distinct company. AppLovin to Acquire App Measuring Firm Adjust. PALO ALTO, Calif.–(BUSINESS WIRE)–Ninth paragraph, first sentence of release dated February 3, 2021, should read: Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. 4. Adjust will retain its unique brand and culture and continue to operate as a distinct company. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. AppLovin intends to use its knowledge and expertise to help Adjust to further innovate its attribution and analytics product suite. No financial terms were disclosed. Necessary cookies are absolutely essential for the website to function properly. Ad networks work with mobile app and game publishers, allowing them to post openings for ads and allow advertisers to bid on ad space inventory to promote their games and acquire new users. According to a person familiar with the matter, AppLovin has filed confidentially for an IPO this year. Sophie Blake AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. 19.6k Views. APPLOVIN TO ACQUIRE MOBILE APP MEASUREMENT MARKET LEADER ADJUST TO EXPAND ITS GLOBAL TECHNOLOGY PLATFORM. May 21, 2021, 3:13 pm, by PALO ALTO, Calif .– (BUSINESS WIRE) –AppLovin, a global technology platform that provides developers with a unified set of tools to grow their business, announced today that it has reached a definitive agreement to acquire it To adjust, a global mobile app measurement and marketing company.Adjust will maintain its unique brand and culture and continue to operate as an independent … Mobile app firm AppLovin to buy Berlin-based startup Adjust Mobile app company AppLovin Corp has agreed to buy Berlin-based startup Adjust to expand its technology platform ahead of an expected initial public offering (IPO) later this year. Jordan Bevan “Joining forces with AppLovin will further power our clients’ growth and shape the future of the app economy.”, AppLovin also announced that the two companies will launch a program called Adjust Growth Scholarship to help new and emerging developers. AppLovin enables developers to market, monetize, analyze and publish their apps. But opting out of some of these cookies may have an effect on your browsing experience. applovin to acquire mobile app measurement market leader adjust to expand its global technology platform AppLovin , a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust , a global mobile app measurement and marketing company. Maya Robertson AppLovin, a mobile app development platform provider, is acquiring Adjust, a mobile app measurement and marketing company. How do ad networks … The AppLovin press release insists that “Adjust will retain its unique brand and culture and continue to operate as What is ARPDAU? Operator. By coming together with AppLovin, we can realize our vision and create a brand new product suite that will accelerate every app marketer’s growth,” added Paul Müller, Adjust Co-Founder and CTO. Sophie Blake KKR & Co., the private equity giant cofounded by billionaires Henry Kravis and George Roberts, is poised to make billions on a $400 million investment in software company AppLovin. According to a person familiar with the matter told Bloomberg, the deal values Adjust at close to $1 billion. Your email address will not be published. In today’s news: AppLovin to acquire Adjust; MPL raises USD$95m (£70m); and TT Yuyin secures USD$100m (£73.2m) in Series B financing. Terms of the acquisition were not disclosed. AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform. Ninth paragraph, first sentence of release dated February 3, 2021, should read: Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. Most recently, AppLovin announced plans to acquire Germany-based mobile-app measurement and marketing company Adjust. All Rights Reserved. Get the app to reserve your username and request early access! Maya Robertson by AppLovin’s global technology platform provides developers a powerful, integrated set of solutions to grow their businesses. The monumental rise of hyper … Bloomberg the Company & Its Products The Company & its Products Bloomberg Terminal Demo Request Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Customer Support Customer Support Mobile marketing platform AppLovin has agreed to acquire Adjust, a mobile app measurement and marketing company, as the company looks to grow the mobile app ecosystem. Join Tony Deane, Business Development Manager at AppLovin, and Tamara Feiman, Business Development Lead at Lion Studios as they chat with experts at Hyper Games Conference on May 26.. Register now: https://hubs.la/H0NsJmc0 AppLovin to acquire Adjust Mobile game publisher, marketplace, and advertising technology provider AppLovin has announced that it is set to acquire Berlin-based app measurement and marketing supplier Adjust. Required fields are marked *. With its 14 offices around the world, AppLovin has 420 million daily active users and reaches more than 1.5 billion devices every month. Together, we believe we will propel marketing tools innovation forward for mobile app developers globally.”. This website uses cookies to improve your experience. PALO ALTO — AppLovin, a global technology platform that provides developers a unified set of tools to grow their online apps, has agreed to buy Adjust, a mobile app measurement and marketing company based in Germany. As one of the largest app marketers in the world, AppLovin brings depth of knowledge and expertise to Adjust and helps further innovate the attribution and analytics product suite it has successfully built. AppLovin Cares: Our Latest Roundup of Good. AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. Fenwick & West LLP and Gleiss Lutz advised AppLovin on the deal, while Paul, Weiss advised Adjust. AppLovin to Acquire Mobile App Measurement Company Adjust. AppLovin has also made 15 M&A deals worth $1.1 billion since 2018. Your email address will not be published. This category only includes cookies that ensures basic functionalities and security features of the website. by Mobile marketing company AppLovin has acquired app tracking platform Adjust in a deal worth up to $1 billion. The Associated Press. Adjust will retain its unique brand and culture and continue to operate as a distinct company. AppLovin Opinion . AppLovin’s leading marketing software provides developers the most powerful, integrated set of solutions. “Joining forces with AppLovin will further power our clients’ growth and shape the future of the app economy.”. By coming together with AppLovin, we can realise our vision and create a brand new product suite that will accelerate every app marketer’s growth.” Adjust has 500 employees, adding to the 2,000 that AppLovin … AppLovin and Adjust have a shared vision of creating a robust set of tools that give developers the things they need to be successful. Financial terms of the acquisition have not … AppLovin set to acquire Adjust for $1 billion. The deal is not the first for the Californian company. The AP news staff was not involved in its creation. In February 2021, it entered into a $1bn share purchase agreement to acquire Adjust, a mobile app attribution, measurement, and analytics company in Germany. The traction we are seeing around the world is a testament to our team and our technology,” said Christian Henschel, Adjust Co-Founder and CEO. The acquisition is the latest example of how AppLovin is delivering on its mission to grow the mobile app ecosystem. Presearch is a decentralized search engine, powered by the community. AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform Feb 8, 2021 news , press , press release , technology Ninth paragraph, first sentence of release dated February 3, 2021, should read: Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. WHO – Switzerland launch global BioHub for pathogen storage, sharing and... World Bank approves US$100 million for The Bahamas’ COVID-19 response and... Antigua – Barbuda ambassador chairs OAS for the second time, US continues its support of Guyana’s fight against COVID-19, Retailers Urge Federal Pandemic Insurance Program Similar to 9/11 Terrorism Coverage. #4: AppLovin Acquires Adjust US-based ad-network-turned-publisher AppLovin announced on Wednesday that it is acquiring German marketing measurement company Adjust , reportedly for $1 billion . My name is Mike and I will be your conference operator today. Sophie Blake AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform. Editor February 6, 2021. March 14, 2021, 10:08 am, by Its studios create popular, immersive content and its technology brings that content to users around the world. AppLovin, which was last valued at $2 billion in 2018 according to PitchBook, has filed confidentially to go public this year, the person said. What to know in tech Get insights from reporters around the world in the Fully Charged newsletter. Get the latest mobile marketing reads straight into your inbox before everyone else! Here you'll find all collections you've created before. Mobile developer Easybrain acquired by Embracer Group in $640m deal . At this time, I would like to welcome everyone to the Electronic Arts Q4 2021 earnings conference call.Mr. E … AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. The terms of the deal were not disclosed. The closing occurred after completion of … PALO ALTO, Calif.–(BUSINESS WIRE)–AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, today announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company.Adjust will retain its unique brand and culture and continue to operate as a distinct company. [ Read the release ]. AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology Platform Feb 8, 2021 news , press , press release , technology Ninth paragraph, first sentence of release dated February 3, 2021, should read: Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. AppLovin has acquired Machine Zone, the developer of many top-grossing games such as Game of War: Fire Age and Final Fantasy XV: A New Empire, back in May 2020, for an undisclosed sum. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. The goal of this program is to provide attribution and analytics tools, marketing, monetization and product consultation, and funding to new mobile businesses. Adjust will retain its brand and culture and continue to operate as a distinct company. According to a person familiar with the matter told Bloomberg, the deal values Adjust at close to $1 billion. w/ Aykut Karaalioglu, Christian Limon, Offer Yehudai.
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