Sales jobs range from salesclerks at clothing stores to engineers with MBAs who design large, complex systems for manufacturers. A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing. The Evolution of Personal Selling Definition of Personal Selling Person-to-person communication with a prospect for building personal relationships with another party which salesperson attempts to persuade a buyer to make a purchase, that results in both parties obtaining value. Which of the following statements about personal selling is true? Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience. Personal Selling: Introduction, Advantages, Disadvantages ... b. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. B. Email us at ewood6449@gmail.com if you need help with your Quizzes, Exams, Writing Assignments, Homework Problems, Discussions, Term Papers etc. The best approach to delivering bad news in the workplace, such as a downsizing decision, is a written one like e-mail. Diff: 3 Type: MC-13 Skill: Applied (A) Objective: LO: 1-3 31) All the following statements regarding compensation for sales personnel are true except: A) There are many types of compensation in sales - base salary, bonus etc. In response to the ongoing impact of the COVID-19 pandemic - particularly the challenges facing minority and women-owned businesses - we recently launched The Facebook Receivables Financing Program to support US-based suppliers. C. Low price with high quality. ongoing adjustments to prices and programs, or make immediate, timely, and personal announcements and offers. C) It is used to determine the maximum price that can be set on a product. Transcribed image text: Which of the following statements about personal selling is true? B. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. for your classes. Social media are internet services that let you interact with others and share and create content through online communities. C. Public relations includes press releases, sponsorships, events, and Web pages. Personal selling is the nonpersonal arm of the promotional mix. B. focusing on the small markets where the competition for entertainment is less intense. Define Investment. This one-year financing program allows minority, women . Exams and Quiz Solutions. a business man finally resorts to record keeping. Determine if the following statement is true or false: When developing an exit strategy for an entrepreneurial venture, the most important consideration is finding a suitable buyer. Which of the following statements regarding leaders and managers is NOT true? This is the reason that many top companies and even small businesses nowadays are focused on personal selling. E) All of the above are true statements. The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. 3. Term. About 6.5 million people are engaged in personal selling in the United States. Price. Which financial statement tells the value of a business? ACC 563 Quizzes and Exams - Perfect Score Guaranteed . Your customizable and curated collection of the best in trusted news plus coverage of sports, entertainment, money, weather, travel, health and lifestyle, combined with Outlook/Hotmail, Facebook . c. Personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customer. The AMA points out that advertising is a tool of marketing along with the product and its packaging, price, distribution and personnel selling. (False) 3. Which of the following statements is the most accurate: A) Historically, the prime rate is alway. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer . Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. (True) 2. Earlier chapters introduced the Institute of Medicine (IOM) committee's conceptualization of health database organizations (HDOs), outlined their presumed benefits, listed potential users and uses, and examined issues related to the disclosure of descriptive and evaluative data on health care providers (institutions, agencies, practitioners, and similar entities). Answer: Distribution channels establish a connection between the firm and the customers. The stimulus-response sales strategy has the advantage of flexibility. 1-204. Communication is the process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. B) It is a tool used to calculate fixed costs. Using social media to market your business: the basics. So organizations should undertake selling and promotion of their products for marketing success. Which of these statements best describes the context for entrepreneurship: a. Much like Ruby Lane, Etsy caters to more of a niche market than that of eBay or Amazon. Advertising is directed to a large number of people […] With annual sales exceeding $4.97 billion on the site in 2019, Etsy is considered to be a lucrative platform for online selling. B. 3. A. Course: Introduction to Marketing (ADMS 2200) Name: Class: Date: Chapter 18 - Sales Promotion and Person al Selling. Personal selling happens when companies and business firms send out their salesmen to use the sale force and sell the products and services by meeting the consumer face - to - face. There is a widespread and accurate sense that a greater amount of personal information is being assembled in databases, and that more and more people have the computer and telecommunications resources to . Which of the following statements about personal selling is true? International Sunday School Lesson Study Notes Lesson Text: Isaiah 56:6-7; Jeremiah 7:9-11; Mark 11:15-19 Lesson Title: The Cleansing of th. This involves face to face interaction between seller and buyer for the purpose of sale. historical costs cannot show the true or real worth of the concern at a particular date. The role of personal selling would be minimal in a company that sells disposable razors. Personal selling is not used to engage customers. Half truths: Where a statement is true, but does not reveal the whole truth which therefore makes the statement misleading, it will probably be a misrepresentation Change of circumstances: Where a statement is true when made, but due to a change of circumstances or lapse of time it becomes false, there is a duty on the maker of the statement to . MACRO-marketing: A) is a social process. e . The role of personal selling is very consistent from company to company. Answer: True 5. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you've read the chapter to see how well you've understood. Which of the following statements about personal selling is correct? A. True b. a. It can be a quick-fire and adrenaline-fuelled route to buying a property, the excitement of bidding can turn the most sensible person into a complete fruit cake . a. 8. definition, "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor". In planning the statement of work, all of the following should be considered: performance measurements, deliverables, delivery schedule, performance schedule and service levels. A manager has a formal title and authority. $5,000 c. $7,500 d. $25,000. B. A) It determines how customer-perceived value changes with value-added pricing. 8. Which of the following statements about personal selling is true? C. In many companies the sales manager controls personal selling. $1500 b. a. This is because the person-to-person approach allows for detailed explanation of products and any individual questions or concerns the customer has can be immediately addressed. When a residence is sold, the first $250,000 of gain (for an individual) is excluded from tax ($500,000 is excluded for a married couple). #2 Personal selling. B. False (A management buyout is an example of a business where the owner-manager would probably not have been the founder) 15. C. Salespeople represent the company to customers, but they do not represent customers to the company. d. All managers perform four major functions: planning, organizing, leading, and controlling. . D. Service goods. The mental-states, or formula approach, to personal selling assumes that buyers must be led through four mental states, which occur in this order: a . The main financial statements (balance sheet, income statement, statement of cash flows, statement of stockholders' equity) may provide some helpful partial information, but they will not report the value of the business.Two reasons why the value of a business is not . Today we face a special urgency in deciding how to use markets, self-regulation, and government enforcement to protect personal information. € Unfortunately, corporate executives do not recognize the importance of selling experience in a marketing career. Personal selling happens when companies and business firms send out their salesmen to use the sale force and sell the products and services by meeting the consumer face - to - face. a) The objective of an initial sales call is to make a sale immediately. importance of these statements it became necessary for the accountants to develop some principles, concepts and . Etsy. D. Personal selling is a fairly . Attention, desire, interest, action. Advertising and marketing are the same thing. B. A. D. In an integrated marketing communications program, personal selling is a partner with other promotional mix elements. Which of the following statements about opportunities in selling is true?€ € A.€Education, medicine, and engineering offer more growth in the number of jobs than sales. You can use social media to: promote the name of your brand and business. C) Personal selling distances the buyer from the . First, it helps you to confirm whether or not the prospect is a good fit for your product. 1. a. d. The salesmen aim to inform and encourage the customer to buy, or at least try the product. Selling with PAI is different than selling your property with any Estate Agent. B) Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms. B. obtain selling experience. Take the quiz test your understanding of the key concepts covered in the chapter. B. is designed to increase awareness about the product. Which of the following statements is true regarding today's marketing communications? Multiple Choice Quiz. The personal selling does not mean getting the prospects to desire what seller wants but the concept of personal selling is also based on customer satisfaction. A. evaluate personal skills and abilities. C. identify new venture opportunities. 9) Which of the following statements is true regarding the value-added chain of distribution channels? The salesmen aim to inform and encourage the customer to buy, or at least try the product. b. customers & selling the goods etc. Under the two-step approach of direct marketing, the first effort is designed to screen or qualify the potential buyers and the second effort: A. generates the response. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. Personal selling is a face-to-face sales presentation to a prospective customer. Which of the following statements about personal selling is true? Personal selling is an effective way to promote and sell high priced and/or complex products. Features of Personal Selling: 1. 350,000. Sales jobs range from salesclerks at clothing stores to engineers with MBAs who design large, complex systems for manufacturers. The role of personal selling would be minimal in a company that sells component parts to auto manufacturers. The social aspect of marketing is to ensure_____. d. $25,000. B) More customers have started relying on marketer-supplied information rather than finding out information on their own. A donation made during the lifetime of the donor is known as a a. donation mortis cause b. donation inter vivos c. onerous donation d. benefit. Answer: True 6. A. Personal selling provides a detailed explanation or demonstration of the product. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. B) tries to overcome "discrepancies of quantity" and "discrepancies of assortment." C) tries to effectively match supply and demand. C) The amount earned by salespeople is clearly tied to their selling skills and . c) It is more difficult to find customers in the business-to-business market than in the B2C market. D) tries to overcome the many separations between producers and consumers.
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